Echo Arena Liverpool has appointed a new head of sales for concerts, entertainment and sport.
Kay Wilson will be responsible for leading the team and developing the calendar at the waterfront venue, ranging from high profile artists to family entertainment, comedy to major sporting events.
She joins from the Scottish Exhibition and Conference Centre (SECC) where she was general manager of live entertainment sales.
Kay said: “Echo Arena Liverpool is a thriving venue with many exciting events taking place, from comedy in the intimate Auditorium Liverpool to the potential of large standing gigs in the recently opened Exhibition Centre Liverpool.
“Having worked at the SECC for many years and having been involved in establishing its venues, I feel ready for a new challenge and look forward to the opportunity to work with the team to drive the entertainment programme.”
Meanwhile Kofi Ohene-Djan has been recruited as consumer marketing manager, joining from the Motorpoint Arena Nottingham. He will focus on promoting all entertainment and sport events as well as exhibitions.
Tim Banfield, commercial director, added: “Kay and Kofi bring with them a wealth of experience and contacts in the entertainment industry which we have no doubt will help to enhance our programme as well as bolster the support we offer to promoters and clients.”
Echo Arena Liverpool has hosted events such as the MTV Europe Music Awards and the MOBO awards as well as artists like Sir Paul McCartney and Beyonce. Forthcoming highlights include Little Mix, Elton John, Disney on Ice and the Artistic Gymnastics British Championships.
The news comes as Liverpool was recently announced a UNESCO City of Music. It is only the second UK city to be given the status, following Glasgow. Liverpool is already the World Capital of Pop and this latest accolade is expected to capitalise on the city’s musical heritage.