Echo Arena customers last night (Tues) gave the seal of approval to a new mouthwatering food and drinks menu.
The waterfront venue has joined forces with Liverpool bar Alma de Cuba and award-winning Allerton restaurant Spire to launch a wider catering selection.
Rod Stewart concert goers tucked into a selection of gourmet dishes created by Spire and cooked by arena chefs. Alma de Cuba mixed a fruity Strawberry Fields cocktail which also went down a hit with the sell-out crowd and will be another addition to the enhanced menu.
Customers enjoyed entertainment provided by Alma de Cuba dancers at the venue as food and cocktail samples were handed out.
Tasty treats now include the specially-created Scouse Dog, a hot dog topped with the traditional Liverpool favourite and red cabbage; a succulent fish pie using a Spire recipe; nachos drizzled with fresh Lancashire cheese sauce and rich homemade chocolate brownies.
Other improvements include the introduction of draft beer for a speedier service and a wider selection of quality wines. Soft drinks will continue to be available.
Echo Arena’s in-house catering arm teamed up with Centerplate Stir, the strategic hospitality design firm of Centerplate, a leading event hospitality partner to North America’s top sports stadiums, entertainment venues and convention centres, to create the new menu inspired by Spire and Alma de Cuba.
Customer Danny Watkinson, from Southport, said: “It can be difficult to get good food at arenas but these dishes are tasty and fresh. I particularly love the idea of a Scouse Dog, it’s quirky and adds a new twist to concert food.”
The relaunched menu is now available on event nights at redesigned catering units, known as Mersey Eats and Mersey Drinks, throughout the venue concourse.
Bob Prattey, chief executive of ACC Liverpool, home to BT Convention Centre and Echo Arena, said: “Customer feedback is of the utmost importance to us and we have responded by enhancing our food and drink offers.
“Through Centerplate Stir we have joined with Alma de Cuba’s mixologists and Spire’s chefs who all used their expertise to devise recipes. Both venues have excellent reputations and we are pleased to be teaming up with them for this exciting project to improve the range and quality of our menu.”
John Sergi, chief design officer, Centerplate Stir, added: “Our aim is to change the traditional perception of arena food and to develop dishes that are full of flavour, fulfilling and use locally sourced fresh ingredients. We wanted to bring the passion and pride of Liverpool by launching a new, unique food offer.”