Echo Arena Liverpool has confirmed Radio City as its official radio partner.
The live entertainment venue has confirmed a one year deal with Merseyside’s number one commercial radio brand, which is also home to Radio City 2, Radio City 3 and Radio City Talk.
As part of the deal, Radio City will work with the arena team on advertising and marketing opportunities as well as promotional activity around a selection of events.
Tim Banfield, commercial director of Echo Arena Liverpool, said: “Radio City is Liverpool’s most vibrant and dynamic station which is going through some really exciting developments. It is at the heart of music in the city.
“It is therefore a perfect fit for Echo Arena Liverpool and, having worked with the team on events, we look forward to working with them on this partnership. “
Echo Arena Liverpool has hosted a number of sell-out Radio City events since it opened in 2008 including Radio City Christmas Live and Radio City Summer Live featuring artists such as Olly Murs, Little Mix and Years & Years. Radio City Christmas Live returns to the venue on December 17 and is on sale now.
Vicki Allison, station director at Radio City, said: “Radio City is all about bringing the very best music and entertainment to the people of Liverpool, so who better to partner with than the Echo Arena who share that same goal. We’re looking forward to making sure that our listeners get the chance to experience the best live events right here in Liverpool, as we give away tickets to the best concerts and events in the city, offering the chance to see the very biggest names in the world of music and entertainment.”
The Liverpool Echo newspaper remains the waterfront venue’s naming sponsor.
Banfield added: “To have the main local newspaper as our naming rights partner and to also secure the biggest radio station as a media partner is fantastic news for any event selling tickets in the city.
“2016 is shaping up to be a fantastic year with Ellie Goulding, Little Mix, Rod Stewart and Elton John just some of the acts on our busy programme this year.”
The news comes as Liverpool was recently announced a UNESCO City of Music. It is only the second UK city to be given the status, following Glasgow. Liverpool is already the World Capital of Pop and this latest accolade is expected to capitalise on the city’s musical heritage.