The Clothes Show, owned by UK-based global company Haymarket Media Group, is relocating to Liverpool for July 2017. The new location will be home to the newly branded British Style Collective presented by The Clothes Show, an immersive, interactive and three-day city-wide festival, taking in iconic venues across Liverpool that celebrates fashion, arts and culture on a scale not seen anywhere else in Europe.
With the full backing of Liverpool City Council, British Style Collective will form an integral part of the UK’s summer festival calendar, celebrating fashion, beauty, music, wellbeing, fitness, health, and education in the creative arts.
The show will take over the whole of the ACC Liverpool site as well as utilising iconic city centre buildings including Liverpool Cathedral, St George’s Hall, and Camp and Furnace in the buzzing Baltic Triangle.
The new format will allow visitors access to a multitude of glamorous catwalk shows, shopping from over 250 fashion and beauty brands, a dedicated seat in the Echo Arena for a fashion-meets-music theatre performance, food and drink pop-ups, plus access to a timetable packed with educational seminars, designer trend presentations, beauty demonstrations, celebrity and influencer meet and greets, and exclusive interviews. In what’s been designed to attract new visitors and exhibitors to the city over one weekend, visitors can also expect a jam packed programme of vibrant nightlife, entertainment and music into the early hours across the city.
Joe Anderson, Mayor of Liverpool said: "The Clothes Show has long been the leading fashion exhibition in the country. It is testament to the reputation of this city and its credibility when it comes to staging major events that Haymarket has chosen to make Liverpool the home to one of their flagship brands. We have world class venues, a track record of entertainment and a city full of people who live and breathe fashion. It really is a perfect fit."
The Clothes Show made a memorable debut on the BBC 30 years ago with a TV show that would fast-become one of the nation’s favourite fashion forecasts. Borne out of this success, The Clothes Show event emerged from behind our screens in 1989. With a heritage spanning across three decades, the show is renowned for discovering and launching the careers of household names within the creative industries. The Clothes Show consistently welcomed 100,000 visitors to the NEC each December making it the largest footfall event of its kind and the leading fashion and beauty event in Europe.
Maryam Hamizadeh, Director of Exhibitions at Haymarket, commented: "We are excited to announce our plans for 2017 and the launch of the British Style Collective presented by The Clothes Show. We are thrilled to be working with Liverpool City Council to enable us to curate the new, vibrant content and format that will be current, fresh and dynamic.
"As a city that celebrates and embraces culture and arts, Liverpool not only supports fashion and diversity but encourages it, making the city the perfect destination to launch the British Style Collective.
"The festival will be a celebration of fashion, beauty and lifestyle at its finest, giving our visitors the chance to discover bespoke brand experiences and pop ups that they will not find on the high street. We aim to reach new audiences, form new partnerships and provide original content.
"We will maintain The Clothes Show brand heritage and authority as the market leading consumer fashion and beauty exhibition, but refreshed to represent a new era and visitor experience within such a rich cultural city."