We are pleased to announce that today we have unveiled a new company brand to reflect our growing portfolio of venues, products and services.
Our umbrella name will now be The ACC Liverpool Group as we prepare for considerable developments including the opening of Exhibition Centre Liverpool and Pullman Liverpool Hotel.
The refreshed brand also incorporates additional products and services which we have launched in recent years including EchoTwo, The Auditorium Liverpool and our ticketing agency TicketQuarter. Also set to join our family of brands later this year is our new standing concert offer at Exhibition Centre Liverpool which will provide the largest standing capacity concert venue in Liverpool.
Our lead venue brand for the entertainment market will remain as Echo Arena Liverpool. In that sense, nothing significantly changes for you in terms of your trust in the Echo Arena Liverpool brand. We will continue to operate and deliver for you in exactly the same way as we have always done and through our new company brand we will continue to innovate and develop our wider offering in order to provide the best possible service for you.