Echo Arena celebrated the launch of its new TicketQuarter service by welcoming clients to its new Liverpool city centre box office.
The ticketing team were joined by representatives from leading North West entertainment venues at the recently-opened Queen Square box office, located within Merseytravel Travel Centre.
Attendees enjoyed wine and canapés provided by Heathcotes, caterers at ACC Liverpool, home to BT Convention Centre and Echo Arena.
TicketQuarter will enable customers to buy tickets for more than 300 events across the region, including at O2 Academy, Farmaggedon, Chester Racecourse and Echo Arena.
Tim Banfield, commercial director of ACC Liverpool, said: "We were pleased to welcome colleagues from other North West venues, including Chester Racecourse and Liverpool Football Club, so they could see our new box office in Queen Square.
"As well as selling tickets for events at Echo Arena, there will now be even more for people to choose from including comedy, theatre, family and sport."
Tickets can be purchased direct from TicketQuarter box office or from a new website: www.ticketquarter.co.uk or via the hotline – 0844 8000 410.