Multi-platinum selling artist and MOBO ambassador Leona Lewis joined MOBO Awards founder, Kanya King MBE, today to announce Liverpool as the host city for the 2010 MOBO Awards in association with Lebara Mobile. The annual awards will this year be celebrating their 15th birthday at the Echo Arena Liverpool on 20th October.
Over the last 15 years MOBO has showcased and honoured some of the music industry's finest talent with performances from diverse UK and international artists including Rihanna, Amy Winehouse, Tina Turner, Jay Z, Destiny's Child and Sade. Last year’s event, which saw the Awards transfer out of London for the first time, featured appearances from among others JLS, N-Dubz, Alexandra Burke, Kelly Rowland and Jermaine & La Toya Jackson. Now the City of Liverpool is being passed the MOBO baton for the first time and gearing up for a sensational Awards ceremony in October.
Leona Lewis said, "I’m the proud owner of two MOBO Awards and am delighted to be here in Liverpool as a MOBO ambassador to help commemorate their 15th year. I think Liverpool is the perfect choice for this year’s MOBO Awards."
In 2010 the annual BeMOBO Award will be given a regional focus. Established five years ago to recognise the work of an organisation or individual that has made a major difference to local, national or international communities, the BeMOBO Award has been received by such deserving winners as Anti Slavery UK, The From Boyhood to Manhood Foundation and War Child UK.
This year the BeMOBO will be awarded to an organisation or individual based in the North West of England, allowing for a greater spotlight to be shone in this area of the nation. Nominations for this Award will be submitted directly to MOBO and the shortlist will be selected by Kanya King, a Liverpool City Council representative and a MOBO advocate. The final winner will then be voted for by the MOBO community.
Kanya King said, "We are all very excited about celebrating MOBO's 15th birthday in Liverpool and bringing the Awards to this vibrant city recognised for its outstanding contribution to music, culture and creativity. We have some incredible plans for this year's event and we're particularly looking forward to working with the City and implementing the BeMOBO Award as a regional initiative for the first time to honour some of the region's unsung local heroes."
The confirmation of Liverpool as host city comes as welcome news, following the campaign by one enterprising 17 year old, Ben Osu, who has tirelessly campaigned on Facebook to bring the event to the North West - and has now been rewarded for his efforts.
Councillor Joe Anderson, Leader of Liverpool CityCouncil, said, "Liverpool is delighted its bid to be the host for the 2010 MOBO Awards was a winning one and I've no doubt the city will host an unforgettable celebration of music. Staging high profile events like the MOBO Awards, or bidding to be England's first UNESCO City of Music, is all part of our ambition to build on the legacy of European Capital of Culture and to internationally showcase what Liverpool and its diverse music scene has to offer. I've no doubt the MOBO Awards in Liverpool will be a huge success and being in October they will also add a special dimension to our Black History Month celebrations."
Lebara Mobile's UK Managing Director, Russell Atkinson, added, "We are proud to be sponsoring the MOBO Awards for the second year running and together with MOBO, are developing a number of very exciting plans for bringing our UK customers closer to the excitement of this prestigious event. We are looking forward to further increasing our brand presence, particularly in the Liverpool area where many residents have international connections."
The MOBO Organisation opens a ticket ballot for the 2010 Awards today which runs throughout the month of June. Full details of how to enter for a chance to buy tickets are available on www.mobo.com
For more information about this ticket ballot and to stay up to date with news of this year's Awards event, go to: www.mobo.com. The nominations for this year's Awards will be announced early September.